Last week, Bramble Ski, industry leader in luxury ski holidays in Switzerland, Austria and France, was invited to speak at Greenstyling. This event, organised by Verbier Green, was the first in a series of talks focusing on global sustainable issues. The first session was hosted by The Mountain Hub and looked at combating food waste. This is a relevant issue in Verbier with its high density of restaurants and private luxury chalets. Attendance was enthusiastic, proving just how passionate the Verbier community is to protect the environment they call home. But how possible is this without compromising the world-class experience on offer to visitors?
Environmental law consultant, Johanna Bernstein, introduced some current UN figures supporting the rise of the “flexitarian” diet. With emphasis on conscious consumption and the ‘everything in moderation’ philosophy, there is hope for a more balanced food industry. Johanna pointed out that, even when following a totally plant-based diet, integrity must still be applied to consumption. New studies are raising water usage and carbon emissions alarms as a result of the mass consumption of certain products such as avocados, quinoa, soy and almond milk.
The duo behind Devore, the Verbier-born platform dedicated to helping businesses manage food waste, spoke next. Devore have been using high tech cameras to measure and quantify the food waste in local restaurants. As a result, they can actually apportion the avoidable and unavoidable amounts of food waste. This initiative has a very promising future because focusing on reducing the avoidable food waste can increase the profit margin of the business. There is also hope that the future will bring even further development to more accurately pin point the food waste resulting from both the producer and consumer.
Natasha Robertson and Barry Cox, owners of Bramble Ski, Haute Montagne and Lagom, talked about their hopes to move all three luxury brands in a more sustainable direction. Already, with Lagom, the choice of consumption is put into our guest’s hands. By booking through www.levlagom.com you can quantify the equivalent carbon emissions and financial cost associated with each and every service. You can then de-select any services thereby reducing your carbon footprint and costs.
At Bramble Ski, we are increasingly integrating sustainable practices into our luxury ski holidays. We do this by choosing the best seasonal produce, using local suppliers, and employing chefs who are meticulous about food waste. Our future involves delivering a more sustainable luxury ski holiday by leading by example in the choices we make while we continue to deliver an incredible service in each of our luxury chalet rentals.
We set up our sister company Haute Montagne to cater to the exacting demands of our clients looking for the ultimate chalet holiday experience, expecting the finest luxury properties accompanied by the very best of service levels.
It is not by accident that the Haute Montagne experience has come to be known as superyachts in the snow.
Haute Montagne chalets are among the finest properties available to rent in the ski industry. They are the best properties in resort and are all stand-alone mega-chalets with beautiful furnishings and decadent spa facilities.
You will be looked after by a team of highly trained professionals, each selected for excellence in their field, attention to detail, and discretion.