In the past, Austrian ski resorts had the reputation of being all lederhosen and oompah bands, but the Austrian brand has been revolutionised. Now, the resorts are celebrated for their state-of-the-art lift systems and modern Alpine architecture. Locations such as Lech and St Anton do not rest on their laurels and are continuously investing in the resort infrastructure so that with each season, there is something new to entice skiers back again and again.